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Yahoo! News Search in New Look for Global Markets July 1, 2010

Posted by SharpBrain in General SEO.
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Back in April, we introduced a new look for Yahoo! News Search in the U.S. market, featuring news source refiners, time refiners, and rich results to help you find what you’re looking for quickly and seamlessly.

We’ve just launched the new Yahoo! News Search page for French, Spanish, German, and Indonesian language users in 11 international markets.

For example, check out the new Yahoo! News Search results page in German for soccer star Michael Ballack, with new refiners on the left side of the page.

Paul Ko from Yahoo Search says, This is a part of our effort to focus on the needs of international markets. If you use Yahoo! in French, German, Spanish, or Indonesian, be sure to search for any hot news topics in the enhanced News Search page. We will be rolling out the new Yahoo! News Search page in more global markets so please check back for updates.

Source: http://www.ysearchblog.com/2010/06/03/new-look-for-yahoo-news-search-for-global-markets/

Twitter Marketing Tips and Tricks June 25, 2010

Posted by SharpBrain in SMO (Social Media Optimization) Articles.
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Twitter is one of the most popular social networking website on the Internet and its popularity continues to grow stronger each day. To me, the rise of Twitter feels a lot like what happened with Facebook early last year. Twitter has just launched a new search widget which takes their search functionality to the next level by showing results in real time with an automatic refresh. The search widget is fairly flexible in that it allows a person to create a custom query for any search result, provides the ability to change the widget’s appearance and you can even change the size too! The Tips are following:

1. Know what you intend to promote when you start posting on Twitter. This is absolutely paramount when it comes to understanding how to get the most out of twitter marketing in order to drive business to your website or your door. If you know your product well, and you understand what it is going to take to market it, then you are already a step ahead of everyone else, and this is a really good place for you to be.
2. One of the greatest boosts to your Twitter marketing endeavor will be to learn how to communicate effectively on Twitter.
3. Make the most out of your account. Create a profile page with a picture and some information about your company. This allows the people who are reading your Twitter feed to get to know you better, which is what social networking sites like Twitter are really all about.
4. Follow relevant Twitter feeds. When you “follow” a new Twitter feed, the owner of that feed is notified. By notifying Twitter feed authors that you’re reading them, you are cluing them in to your existence, which will build traffic for your own marketing campaign as well.
5. Avoid over promoting your product or services.

Follow these five basic strategies for improving your marketing effort on Twitter and you will notice a big difference in how much traffic Twitter can bring to your business. Marketing on Twitter is not difficult, but there are some basic rules that you need to follow if you want to be successful in such an endeavor.

Google PR update Running now. Start from today. April 3, 2010

Posted by SharpBrain in SEO Articles.
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Google is updating the page rank. I can say this because my client websites has 0 PR earlier but currently it is showing 3 PR (page Rank) . If your site is informative content based site then its is beneficial to improve the Page rank. Google page rank update is running from tomorrow night. I had already announce to my friends that Google Page rank update will come in first week of March then it is true and according to my calculation it is running. So make your site informative and get the good page rank for your site.
Congratulations for Google PR update !!

Guerrilla Marketing Program – How to Run? March 24, 2010

Posted by SharpBrain in Internet Marketing Articles.
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Here I want to suggest some tips on configuring up and executing a successful Guerrilla Marketing program. We can use Guerrilla Marketing to increase the visitors for our online businesses. Here I want to discuss some steps which would be helpful to increase the online customers and increase the revenue.

  1. Be relevant – Your website should be more relevant to the theme. If you have theme related content then you will be the Best. Basically think about your audience, get inside their heads. Think about what they like, and then you’ve got them.
  2. Be where your audience is – If you understand your audience, understand their buying habits, understand where they like to be, and when you can have confidence that you guerrilla efforts will get in your audience’s hands.
  3. Call to action – Present your target audience with a hook, involve them in the game, and then you can track how they respond.
  4. Make your packages creative – Your Packages should be attractive and according to customer understanding.
  5. Show your work – You should show your work to the customers. You can show the client portfolio, company brochure etc.
  6. Keep patience – Patience is very necessary to run a marketing program because they don’t give any instant results. So i would like to suggest that please keep patience.

    7. If you have a great to-market approach, your audience will have no choice but to look, listen and absorb. Think about your target audience. Knowing their behavior will allow you to know the when that makes your campaign a wow. We know you’re in business to make money, not spend it. After all, that’s why you started your business! Any smart business owner is constantly looking for new markets with new prospective customers to reach. Why waste time and money by reaching those who have no need of your product or services? Wouldn’t you agree that your time and money can be better invested by modifying your marketing to reach more likely potential customers?

    THAT’S WHAT GUERRILLA MARKETING PROGRAM CAN DO FOR YOU!!!

Google Caffeine Algorithm Update January 25, 2010

Posted by SharpBrain in SEO Articles.
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Watch Video of Interview with Webpronews.com and Matt Cutts, Software Engineer, Google INC.

Google Caffeine was big news when it was first announced back in August. No doubt it’s going to be even bigger news when the update goes live. The question is whether this is going to be good news for your site?

The next-generation search infrastructure [codename Caffeine] that will be replacing current Google is supposed to be better in every way. Caffeine will be faster. It will index more pages. It will be more accurate and will serve better, more relevant results. This new architecture appears to include crawling, indexing, and ranking changes. For the first time, Google isn’t simply incorporating these changes into their existing infrastructure or replacing it.

If you are unfamiliar with Caffeine, it is an algorithm update that Google announced in the summer. Upon the announcement, Google’s Matt Cutts said, “The Caffeine update isn’t about making some UI changes here or there. Currently, even power users won’t notice much of a difference at all. This update is primarily under the hood: we’re rewriting the foundation of some of our infrastructure.”

How to Check Your Website is Penalized by Google? January 25, 2010

Posted by SharpBrain in Search Engine Optimization.
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In this large world of Internet and search engines, sometimes you become the victim of Google penalization. Reason could be anything but we cant find the exact reason. if we keep few point is in our mind then we can save our website by Google Penalization. There is always a question asked by all webmasters that how to check whether your website is being penalized by Google or not?

Here are few points to let you verify that your website is suffered by Google Penalization or not.

Keyword Rankings:

You were top on result for some of your keywords and you see a major and sudden drop in all those keywords. This indicates that your website is probably being penalized by Google because your Google SERP (Search Engine Result pages) is going very down.

Number of Page Index:

Large numbers of pages from your website were there in Google before when check using site:www.your-website.com and now when you use site:Google command, you are seeing very few pages. Most of your pages are no more in Google index. This major de-index also indicate that your website is in trouble.

Page Value Loss:

If you see that your pages are there in Google when you use site:Google command. Next thing to check is the value of these pages. Even if these pages are there in Google index. They are not appearing in search results or appearing very last in results when you give complete post title + your website name.

For ex. SEO Articles + domain-name.com, where “SEO Articles” is the keyword you are searching for and “domain-name.com” is the name of your website.

Google Cache:

Google Cache is another way to find if your website is being penalized by Google or not. Normally Google put every website on internet to its cache and this cache updates depend on many factor related to a website.

If you check your website with cache:www.your-website.com in Google and find the date of last cached is too old, it means Google is not showing interest in your website anymore. Most likely it can be a Google penalization.

Complete De-index:

This is the simplest way to check for Google penalization. When your site is completely de-indexed by Google and it’s no more in Google either with info:www.your-website.com or with site:www.your-website.com.

Number of Backlinks:

Few days back, when you checked your website, Google was showing thousands of back-links of your website and now link:www.your-website.com (link: is a Google Command) is showing a huge drop in number of back-links. If this is the case, then it’s the possibility of Google penalization.

Index Time:

Index time is another factor by which you can check for penalization. Before penalization, new content from your website were getting indexed in days and now they are taking a couple of weeks to get indexed. This is a clear sign of Google penalization or Google is getting in trouble indexing your website.

Google Page Rank:

Google Page-Rank is a value attached to your website. You may see a drop in your Page-Rank value if Google has penalized you for any reason. Before few days, if your Page-Rank value was say 5 and now it’s become 0. It’s very obvious that Google has penalized your website.

Wait for Google Mail:

Google always send mail when it finds something harmful in your website in Google webmaster account. Google will de-index all those pages which are having problem and will inform you to fix the problem. Once you fix the problem, you can easily come back in Google search index.

if you want to share some other point regarding Google Penalization, please discuss. I welcome your suggestions.

How to Build One Way Links? August 23, 2008

Posted by SharpBrain in Search Engine Optimization.
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Everyone wants to build one way links to his web site, but there are various methods about the right method for one way link building strategy. Building one way links equate to building votes for your website, the more quality permanent one way back links you have from other website’s, the more popular your website becomes in search engines.

To take on a quality one way link building strategy, you have to create quality content and deploy your desired key phrases in various places within it. Such content could be created to be used at different websites on the Internet:

1. A press release to be syndicated on the web.
2. An article to be submitted to article directories.
3. An online newsletter to be submitted to social media.
4. Create your link exchange network.
5. Blog comment posting
6. And so on.

The important issue is that when you build one way links, you should use your selected key phrases at certain places within your content. Such key phrases should play the role of the anchor text to be your backlinks wherever applicable.

Website promotion via press release is another method to build one way links to your web site. Press Releases are about your company’s event, news, new product, service, etc. You write them yourself or get them written for you as keyword-rich content to be syndicated on the web.

If you publish an online newsletter on any issue, you can use social bookmarking and social networking to build one way links.

Website promotion via proper article marketing is one of the link building strategies that leads to one way link building. While doing so, you should make sure that your selected key phrases appear at title, first paragraph, throughout the body text, toward the end, and as anchor text at the “About the Author” section of your articles.

Blog comment posting is also an excellent strategy to gain widespread exposure on blogging networks. Finding categorically related blogs and posting some “useful” message on their comment sections can be very beneficial.

So, make sure they build one way links that bear your desired key phrases. The end result, quality inbound links to boost your natural search engine visibility while strengthening your link profile holistically as you develop website authority for your website.

Google Page Rank is Updating February 28, 2008

Posted by SharpBrain in Search Engine Optimization.
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Google is updating the page rank. I can say this because my this blog has 0 PR earlier but currently it is showing 3 PR (page Rank) . S o it is very nice. This is fact that if your site is informative then you Google give the good PR for your pages. If your site is informative content based site then its is beneficial to improve the Page rank. Google page rank update is running from tomorrow night. I had already announce to my friends that Google Page rank update will come in last week of February or first week of March then it is true and according to my calculation it is running. So make your site informative and get the good page rank for your site.
Congratulations for Google PR update !!

Effective SEO methods for Ecommerce sites January 2, 2008

Posted by SharpBrain in E-Commerce SEO, SEO Industry.
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If you want to develop an E-commerce site, considering SEO and online marketing is as important as what you develop as the end product. Normally, People who wants to develop an Ecommerce site for get to plan for making the site ready for SEO during the development, But making a plan for SEO readiness is as importent as developing the Ecommerce site functions. By identifying some of the key issues in a dynamic site that keeps the site away from Search results, we bring the Ecommerce site also in better positions in the search result pages.

  1. Creating static pages
  2. Off-the-self Shopping carts
  3. Redo your Web site architecture
  4. Dynamic Title & Meta Tags
  5. Logo and Image alt tags
  6. Header tags and dynamic breadcrumb trail
  7. Top, Side and Footer Navigations
  8. Left Side Navigation
  9. Homepage Content Area
  10. Dynamic URLs in Search Engine Address Bar
  11. The Category or Sub Category Pages
  12. The Brand Landing Pages
  13. Avoid logins — Any page that requires a login is almost always invisible to search engines and won’t help your ranking. Don’t protect content that doesn’t need protection.
  14. Use keywords in product names — If you are selling small blue widgets, call them that in the product page’s main heading and page title.
  15. Use a site map
  16. Cross-link — Link from one product to another. Search engines love links, particularly those that are keyword rich.
  17. Submit your Feed — Consider creating an RSS feed that enable fans to be notified automatically about new products.
  18. Submit Web pages to search engines judiciously
  19. Minimize use of flash
  20. Do not react to every algorithm change
  21. Limit use of pop-ups. These items are still associated with spamming sites, so search engines flag sites with excessive numbers of pop-ups as spammers.
  22. Support link exchanges
  23. Measure success from targeted traffic and conversions

if you want to some suggession regarding above tips then please comments or mail me.

SEO for BPO Companies January 2, 2008

Posted by SharpBrain in BPO(Business Process Outsourcing) SEO, SEO Industry.
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Optimization is the method of improving site position of any website or web page on SERPs (Seqrch engine results pages) which is usually done to increase targeted traffic and business. All successful e-entrepreneurs know the effectiveness, inexpensiveness and value of marketing and promoting your business online. The marketing trend these days leans more in favor of using companies that practice Business Process Outsourcing or BPO.

BPO companies can either provide you the exact services you need or you can find companies who specialize in SEO only, if that is all you are after. It is true that SEO can be performed by in-house site technicians and web developers. It is time consuming, though – the hiring process, paperwork, the training, etc. If you are running a small company, this singular process alone will cost you more in time and finances as compared to the results you might get. Patronizing BPO companies would also give you personnel flexibility. Personnel flexibility means hiring and un-hiring the people as the needs of your company increase or decrease. Once maximum optimization has been acquired, you can amicably end your contract with the BPO company. If you are in need of their services once again, most BPO companies offer short term work contracts that are both affordable and efficient.

So our company provides the SEO activities for BPO companies to give the more visitors and business.

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