Google Caffeine Algorithm Update January 25, 2010
Posted by SharpBrain in 1.Tags: algorithm update, Caffeine, Google, Matt Cutts
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Watch Video of Interview with Webpronews.com and Matt Cutts, Software Engineer, Google INC.
Google Caffeine was big news when it was first announced back in August. No doubt it’s going to be even bigger news when the update goes live. The question is whether this is going to be good news for your site?
The next-generation search infrastructure [codename Caffeine] that will be replacing current Google is supposed to be better in every way. Caffeine will be faster. It will index more pages. It will be more accurate and will serve better, more relevant results. This new architecture appears to include crawling, indexing, and ranking changes. For the first time, Google isn’t simply incorporating these changes into their existing infrastructure or replacing it.
If you are unfamiliar with Caffeine, it is an algorithm update that Google announced in the summer. Upon the announcement, Google’s Matt Cutts said, “The Caffeine update isn’t about making some UI changes here or there. Currently, even power users won’t notice much of a difference at all. This update is primarily under the hood: we’re rewriting the foundation of some of our infrastructure.”
How to Check Your Website is Penalized by Google? January 25, 2010
Posted by SharpBrain in Search Engine Optimization.Tags: backlinks, cache:, de-index, Google, google cache, info:, keyword, page rank, penalization, rankings, site:
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In this large world of Internet and search engines, sometimes you become the victim of Google penalization. Reason could be anything but we cant find the exact reason. if we keep few point is in our mind then we can save our website by Google Penalization. There is always a question asked by all webmasters that how to check whether your website is being penalized by Google or not?
Here are few points to let you verify that your website is suffered by Google Penalization or not.
Keyword Rankings:
You were top on result for some of your keywords and you see a major and sudden drop in all those keywords. This indicates that your website is probably being penalized by Google because your Google SERP (Search Engine Result pages) is going very down.
Number of Page Index:
Large numbers of pages from your website were there in Google before when check using site:www.your-website.com and now when you use site:Google command, you are seeing very few pages. Most of your pages are no more in Google index. This major de-index also indicate that your website is in trouble.
Page Value Loss:
If you see that your pages are there in Google when you use site:Google command. Next thing to check is the value of these pages. Even if these pages are there in Google index. They are not appearing in search results or appearing very last in results when you give complete post title + your website name.
For ex. SEO Articles + domain-name.com, where “SEO Articles” is the keyword you are searching for and “domain-name.com” is the name of your website.
Google Cache:
Google Cache is another way to find if your website is being penalized by Google or not. Normally Google put every website on internet to its cache and this cache updates depend on many factor related to a website.
If you check your website with cache:www.your-website.com in Google and find the date of last cached is too old, it means Google is not showing interest in your website anymore. Most likely it can be a Google penalization.
Complete De-index:
This is the simplest way to check for Google penalization. When your site is completely de-indexed by Google and it’s no more in Google either with info:www.your-website.com or with site:www.your-website.com.
Number of Backlinks:
Few days back, when you checked your website, Google was showing thousands of back-links of your website and now link:www.your-website.com (link: is a Google Command) is showing a huge drop in number of back-links. If this is the case, then it’s the possibility of Google penalization.
Index Time:
Index time is another factor by which you can check for penalization. Before penalization, new content from your website were getting indexed in days and now they are taking a couple of weeks to get indexed. This is a clear sign of Google penalization or Google is getting in trouble indexing your website.
Google Page Rank:
Google Page-Rank is a value attached to your website. You may see a drop in your Page-Rank value if Google has penalized you for any reason. Before few days, if your Page-Rank value was say 5 and now it’s become 0. It’s very obvious that Google has penalized your website.
Wait for Google Mail:
Google always send mail when it finds something harmful in your website in Google webmaster account. Google will de-index all those pages which are having problem and will inform you to fix the problem. Once you fix the problem, you can easily come back in Google search index.
if you want to share some other point regarding Google Penalization, please discuss. I welcome your suggestions.
How to Build One Way Links? August 23, 2008
Posted by SharpBrain in Search Engine Optimization.5 comments
Everyone wants to build one way links to his web site, but there are various methods about the right method for one way link building strategy. Building one way links equate to building votes for your website, the more quality permanent one way back links you have from other website’s, the more popular your website becomes in search engines.
To take on a quality one way link building strategy, you have to create quality content and deploy your desired key phrases in various places within it. Such content could be created to be used at different websites on the Internet:
1. A press release to be syndicated on the web.
2. An article to be submitted to article directories.
3. An online newsletter to be submitted to social media.
4. Create your link exchange network.
5. Blog comment posting
6. And so on.
The important issue is that when you build one way links, you should use your selected key phrases at certain places within your content. Such key phrases should play the role of the anchor text to be your backlinks wherever applicable.
Website promotion via press release is another method to build one way links to your web site. Press Releases are about your company’s event, news, new product, service, etc. You write them yourself or get them written for you as keyword-rich content to be syndicated on the web.
If you publish an online newsletter on any issue, you can use social bookmarking and social networking to build one way links.
Website promotion via proper article marketing is one of the link building strategies that leads to one way link building. While doing so, you should make sure that your selected key phrases appear at title, first paragraph, throughout the body text, toward the end, and as anchor text at the “About the Author” section of your articles.
Blog comment posting is also an excellent strategy to gain widespread exposure on blogging networks. Finding categorically related blogs and posting some “useful” message on their comment sections can be very beneficial.
So, make sure they build one way links that bear your desired key phrases. The end result, quality inbound links to boost your natural search engine visibility while strengthening your link profile holistically as you develop website authority for your website.
Google Page Rank is Updating February 28, 2008
Posted by SharpBrain in Search Engine Optimization.Tags: future page rank update, google page rank, page rank, page rank update
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Google is updating the page rank. I can say this because my this blog has 0 PR earlier but currently it is showing 3 PR (page Rank) . S o it is very nice. This is fact that if your site is informative then you Google give the good PR for your pages. If your site is informative content based site then its is beneficial to improve the Page rank. Google page rank update is running from tomorrow night. I had already announce to my friends that Google Page rank update will come in last week of February or first week of March then it is true and according to my calculation it is running. So make your site informative and get the good page rank for your site.
Congratulations for Google PR update !!
SEO for BPO Companies January 2, 2008
Posted by SharpBrain in BPO(Business Process Outsourcing) SEO, SEO Industry.Tags: BPO, business process outsourcing, Search Engine Optimization, SEO, SERPs, traffic
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Optimization is the method of improving site position of any website or web page on SERPs (Seqrch engine results pages) which is usually done to increase targeted traffic and business. All successful e-entrepreneurs know the effectiveness, inexpensiveness and value of marketing and promoting your business online. The marketing trend these days leans more in favor of using companies that practice Business Process Outsourcing or BPO.
BPO companies can either provide you the exact services you need or you can find companies who specialize in SEO only, if that is all you are after. It is true that SEO can be performed by in-house site technicians and web developers. It is time consuming, though – the hiring process, paperwork, the training, etc. If you are running a small company, this singular process alone will cost you more in time and finances as compared to the results you might get. Patronizing BPO companies would also give you personnel flexibility. Personnel flexibility means hiring and un-hiring the people as the needs of your company increase or decrease. Once maximum optimization has been acquired, you can amicably end your contract with the BPO company. If you are in need of their services once again, most BPO companies offer short term work contracts that are both affordable and efficient.
So our company provides the SEO activities for BPO companies to give the more visitors and business.
Why Pay-per-call? December 26, 2007
Posted by SharpBrain in Google Adwords, Internet Marketing Articles, PPC(Pay Per Click) Articles.1 comment so far
Pay Per Call is an advertising service that connects search consumers with your business by phone. Pay-Per-Call is a New avenue for Search Marketers in the internet marketing era. Pay-per-call is a concept similar to pay-per-click (PPC) advertising which is the dominant form of advertising on the internet. Pay Per Call can help grow your business by driving phone leads directly from the Internet and mobile phones—whether or not you have a website.
Pay-per-click is fine for promoting Web sales, but pay-per-call offers an alternative for companies without transactional sites. Pay-per-call works on auction pricing and encourages consumers to call instead of click. Pay Per Call enables consumers to find your business via ads that appear in search results on search engines and directories.
How does Pay Per Call work?
Pay Per Call works similarly to click-based advertising, except that it drives phone leads to your business, rather than clicks to an e-commerce website. Like click-based advertising, Pay Per Call enables you to:
* Easily sign up as an advertiser and create ads,
* Bid for prominence in search results, and
* Manage budgets and accounts.
Google took the next step for AdWords this past Wednesday with pay-per-call. The industries where this will have the most immediate impact are your traditional businesses that really prefer the consultative sale over the telephone.
Google’s Pay-per-call model is simple. When you do a search, you may get some AdWords results that offer up a green telephone logo. You will also see a box to type in your phone number. Within a few minutes, your phone should ring and you will have the opportunity to talk to a sales rep from that company.
Where will my Pay Per Call ads appear?
Your ads will be display on the following search engines:
Quick Tips for Building SEO Content December 20, 2007
Posted by SharpBrain in General SEO, SEO Articles, Search Engine Optimization.4 comments
While it’s great to have a web site optimized and performing well in the engines, you need to build out content on a consistent basis. Managing growth without upsetting your existing SEO efforts can often be a challenge. With these challenges in mind, here are my top ten tips for building site content while focusing on SEO opportunities.
Tip 1 — Identify New Keyword Markets
If you are pleased with how your existing content is performing, you need to tap popular databases and see what other markets exist. Using tools like Google adwords keyword tool, overture, WordTracker and Keyword Discovery, you can quickly locate new areas relative to your industry or niche that also have a search history associated with them.
Tip 2 — Exploring Analytics
SEO is as much about delivering targeted traffic as it is about rankings, right? If you’re with me on that, start checking your analytics. In particular, explore site paths and conversions relative to referring search phrases. Many times you will find that what you think are your money terms, are actually just pushing in unproductive traffic.
The information available in your analytics package can make or break everything for you. Building new content is always a great idea; When you go about it blindly, your efforts are often un-concentrated. If you take the time to identify visitor trends and habits on a keyword level though — you can then focus on building new content that puts more visitors to work for your business goals.
Tip 3 — Maintain Your Approach
Have you ever been browsing a company’s web site reading up on various services, when suddenly you’re slapped in the face by content that just doesn’t “fit”?
As more content is written, it becomes critical for the tone and approach of your writing to be consistent. Managing this in groups can be difficult at best, so if your content is scaled in this manner — consider having one consistent editor.
Tip 4 — Write for People, not Engines
I hate that this tip sounds like something out of Google’s Webmaster Guidelines… But, it’s true. Imagine if I decided to write this article of Quick Tips for Building SEO Content methods in such a manner that you were repeatedly hit by keyword saturation levels that were through the roof.
Google PR(Page rank) Updation is running August 7, 2007
Posted by SharpBrain in General SEO, SEO Articles.2 comments
Google pr or page rank update is going of many sites. Google also has dropped the supplemental results of many sites or i can say all sites. Google PR or page rank depend on website relevancy link popularity and traffic of the site. i have some sites which are updating by Google. Every page rank update come regularly within three month or 90 days but current PR update is too late. you can check your page rank of the site on these URL:
Google Drops Supplemental Results August 1, 2007
Posted by SharpBrain in General SEO, SEO Articles.1 comment so far
Google has dropped a search command that used to show a site’s pages that were included in the supplemental index. I guess they were gearing up to drop the supplemental results command and possibly the supplemental results label is next to go.
Google drop the supplemental results of all pages but those pages are not ranking in the Google. But main question is that now how we will check the duplicate content and pages for the content duplication? It is in Google’s advantage to keep the Supplemental Result. Just think about how many websites and web pages are junk or spam. If Google treats these sites and pages the same, then it is a waste of Google’s resources to constantly crawl them and index/re-index them. With Supplemental Result, Google doesn’t care much about these sites/pages.
I agree with everyone in part about the supplemental index. Its not that important, but once you have got all your main pages a good ranking it is worth examining which of your weaker pages in the supplemental index.
So maybe Google will drop it from the index and allow SEOs and Webmasters but now anyone cannot find the duplicate content in the site.
