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Black Hat SEO(Search Engine Optimization) November 26, 2006

Posted by SharpBrain in General SEO, SEO Articles.
6 comments

Black Hat search engine optimization(SEO) may be defined as like ”Techniques are used to get higher rankings in Search Engine in an unethical manner. These black hat SEO(Search Engine Optimization) techniques usually include one or more of the following :

  1. Keyword Stuffing
  2. Invisible Text
  3. Doorway Pages
  4. Cloaking

Black hat SEO practices will actually provide short-term profits in terms of search Engine rankings, but if you are discovered utilizing these spammy techniques on your Web site, you run the risk of being penalized by search engines. I have seen a site which have more keyword stuffing above the footer section . In this site webmaster linked the same pages to more keywords. You can see the keyword spamming in this URL:

http://www.e2solutions.net/effective_web_promotions_seo_company_india.htm

So this is the example of Black hat SEO.

Black Hat SEO is tempting; after all, these techniques actually do work, temporarily for the search engine. They do end up getting sites higher search Engine rankings; that is, until these same sites get banned for using unethical techniques and practices. It’s just not worth the risk. Use efficient search engine optimization techniques to get your site ranked higher, and stay away from anything that even looks like Black Hat SEO.