Tips to Increase the Google Adsense CTR December 28, 2006
Posted by SharpBrain in General SEO, Google Adsense, SEO Articles.10 comments
When we make a account in Google adsense then we have many questuions like these:
1. What is the exact location of the Adsense?
2. What will be the CTR(Click Through Rate) ?
3. How to increase the Google Adsense Click-through-rate or CTR?
so there are many query at the time of adsense setup account. I want to tell some tips and tricks to increase the Google Adsense CTR.
1 – Make sure the ads that are appearing on your site are closely related with your content. That means the all ads are related to yoour site if it isn’t that means title of the page is not relevant to your site.
2 – Use Your main Keyword or theme in the title. Create a keyword rich content. And you can use keywords in the content 1-3 times and should be Bold or underlined.
3 – Always use HTML Heading Tag H1 as your content title of the page, and put your keyword in it. This tag should be place at the beginning of your content.
4 – If your page have some pictures or data using table format then Use wide ads (336×280, 300×250 or 250×250). Because these are the best performing ads.
5 – If your page have more verticles links then you can use links format and should be use border as same as the color of the page.
6 - The back ground of the ads should be same as of the background of the page or pages.
Google LSI(Latent Semantic Indexing) December 22, 2006
Posted by SharpBrain in General SEO, SEO Articles, Search Engine Optimization.add a comment
Latent semantic indexing is just another piece of the algorithm, though many sites will significantly shift in rankings due to it. LSI or Latent semantic indexing allows a search engine to determine what a page is about outside of specifically matching search query text. LSI is a search engine Algorithm which is based on LSA or Latent semantic analysis. LSA is a technique in natural language processing, in particular in vectorial semantics.
LSA uses a term-document matrix which describes the occurrences of terms in documents; it is a sparse matrix whose rows correspond to documents and whose columns correspond to terms, typically stemmed words that appear in the documents or page. This patent contains very complex formulas describing the relationship between words. It explores data clustering, informational retrieval, document classification, natural language processing, polysemy, synonymy and more. In online web world, people hear about LSI for the first time and assume that it is a new thing that search engines are using but it was using already for the search engines. People did not know this matrix method for searching so now LSA is coming again in the form of LSI or Latent semantic indexing.
Many people have been noticing a large shuffle in search relevancy scores currently. Some of those well in the know attribute this to Latent Semantic Iindexing or LSI, which Google has been using for a while, but recently increased its weighting and Popularity.
Next Google PR(Page Rank) Update December 22, 2006
Posted by SharpBrain in General SEO, SEO Articles, Search Engine Optimization.55 comments
Page Rank is a numeric value that represents “how important a page is on the web”. Page Rank is Google’s way of deciding importance of the page. It matters because it is one of the factors that determines ranking of a page in the search results. Page Rank is a link analysis algorithm which assigns a numerical measuring to each element of a hyperlinked set of documents, for the purpose of “measuring” its relavant importance within the set. The page rank of any web site depends on some factors. The factors are following:
1. Inbound links of the Page.
2. Outbound links of the page
3. Relavent Links
4. Link Structure of the web Page
5. Age of the website
6. Relavancy of internal pages
7. Anchor text which is used for link Building
8. High PR Link Exchange
and many more….
The Google Toolbar’s displays a green bar which displays a visited page’s PageRank as a whole number between 0 and 10. If any website or web page have 0 pr that means it does not have 0 pr besides it may be 0 to 0.99 but if it shows only round figures of the whole numbers. The Toolbar PageRank is republished about once every three months. Google has not disclosed the precise method for determining a Toolbar PageRank value. So last update of Google toolbar PR Update have come in last week of september and first week of october. Now we are waiting for Next PR Update. I think next PR update will come in
-
first week of January
about 9th of January.
Next PR(Page Rank) Update is coming on 9 th janauary
Pay Per Click Advertising December 15, 2006
Posted by SharpBrain in General SEO, Google Adwords, Internet Marketing Articles, PPC(Pay Per Click) Articles.1 comment so far
Pay Per Click Advertising : Pay per click (PPC) is an advertising technique used on websites, advertising networks, and search engines. Pay per click advertising is still one of the quickest and effective ways of promoting your business online. Pay-per-click advertising (PPC) allows your business to advertise on the pages served by search engines when a user searches for a specific keyword or word Phrase - placing your business in front of people actively searching for your products or services. PPC is also the part of the search engine business that has provided the exceptional financial growth for the likes of Google and Yahoo. PPC can be an immensely powerful and cost-effective advertising tool. All major search engines now use some form of pay-per-click listings, enabling businesses to take advantage of a unique online marketing opportunity. Consumer use of search engines to locate information on products, find local businesses and buy from vendors has never been greater – and is growing daily.
The PPC service consists of designing and maintaining online marketing campaigns to encourage the maximum level of traffic to your web page, while restricting outlay to only leads from genuinely interested customers.
Pay Per Click Advertising and Search engine marketing is without a doubt the most important form of online marketing today. Being highly visible to prospective customers for a specific search query is the strongest way to draw in qualified visitors. It’s the very reason why Pay Per Click Advertising is the fastest-growing form of advertising today.
What is SEO? December 15, 2006
Posted by SharpBrain in SEO Articles, Search Engine Optimization.2 comments
Search engine optimization (SEO) is a part of search engine marketing.SEO deals with improving the quality and number of visitors to a web site from “natural” search engine listings. It is also known as “organic SEO”. SEO is marketing methods to increase search engine relevancy and increase the website traffic with the help of Search Engine. Search engine optimization means ensuring that your web pages are accessible to search engines and focused in ways that help improve the chances they will be found. Search engine optimization will improve your search engine ranking and position in the major search engines like Google,MSN, Yahoo, Altavista etc…
Search Engine Optimization (SEO) is mostly technical in nature, combining programming with business, sales, and persuasion capable of maintaining desired revenue goals while achieving high rankings in the search engine.
