Why Pay-per-call? December 26, 2007
Posted by SharpBrain in Google Adwords, Internet Marketing Articles, PPC(Pay Per Click) Articles.1 comment so far
Pay Per Call is an advertising service that connects search consumers with your business by phone. Pay-Per-Call is a New avenue for Search Marketers in the internet marketing era. Pay-per-call is a concept similar to pay-per-click (PPC) advertising which is the dominant form of advertising on the internet. Pay Per Call can help grow your business by driving phone leads directly from the Internet and mobile phones—whether or not you have a website.
Pay-per-click is fine for promoting Web sales, but pay-per-call offers an alternative for companies without transactional sites. Pay-per-call works on auction pricing and encourages consumers to call instead of click. Pay Per Call enables consumers to find your business via ads that appear in search results on search engines and directories.
How does Pay Per Call work?
Pay Per Call works similarly to click-based advertising, except that it drives phone leads to your business, rather than clicks to an e-commerce website. Like click-based advertising, Pay Per Call enables you to:
* Easily sign up as an advertiser and create ads,
* Bid for prominence in search results, and
* Manage budgets and accounts.
Google took the next step for AdWords this past Wednesday with pay-per-call. The industries where this will have the most immediate impact are your traditional businesses that really prefer the consultative sale over the telephone.
Google’s Pay-per-call model is simple. When you do a search, you may get some AdWords results that offer up a green telephone logo. You will also see a box to type in your phone number. Within a few minutes, your phone should ring and you will have the opportunity to talk to a sales rep from that company.
Where will my Pay Per Call ads appear?
Your ads will be display on the following search engines:
Quick Tips for Building SEO Content December 20, 2007
Posted by SharpBrain in General SEO, SEO Articles, Search Engine Optimization.4 comments
While it’s great to have a web site optimized and performing well in the engines, you need to build out content on a consistent basis. Managing growth without upsetting your existing SEO efforts can often be a challenge. With these challenges in mind, here are my top ten tips for building site content while focusing on SEO opportunities.
Tip 1 — Identify New Keyword Markets
If you are pleased with how your existing content is performing, you need to tap popular databases and see what other markets exist. Using tools like Google adwords keyword tool, overture, WordTracker and Keyword Discovery, you can quickly locate new areas relative to your industry or niche that also have a search history associated with them.
Tip 2 — Exploring Analytics
SEO is as much about delivering targeted traffic as it is about rankings, right? If you’re with me on that, start checking your analytics. In particular, explore site paths and conversions relative to referring search phrases. Many times you will find that what you think are your money terms, are actually just pushing in unproductive traffic.
The information available in your analytics package can make or break everything for you. Building new content is always a great idea; When you go about it blindly, your efforts are often un-concentrated. If you take the time to identify visitor trends and habits on a keyword level though — you can then focus on building new content that puts more visitors to work for your business goals.
Tip 3 — Maintain Your Approach
Have you ever been browsing a company’s web site reading up on various services, when suddenly you’re slapped in the face by content that just doesn’t “fit”?
As more content is written, it becomes critical for the tone and approach of your writing to be consistent. Managing this in groups can be difficult at best, so if your content is scaled in this manner — consider having one consistent editor.
Tip 4 — Write for People, not Engines
I hate that this tip sounds like something out of Google’s Webmaster Guidelines… But, it’s true. Imagine if I decided to write this article of Quick Tips for Building SEO Content methods in such a manner that you were repeatedly hit by keyword saturation levels that were through the roof.
