SEO GLOSSARY
- Adwords
Google’s – Cost Per Click (CPC) based advertising system. - AlltheWebSecond Tier search engine.
- ALT Text
The text that appears when you put your mouse on top of an image or a picture. - AltaVista
Used to be the #1 search engine until Google came along. - Anchor Text
Also known as Link Text, the clickable text of a hyperlink. - AOL
America On-Line – Great for novice users, uses Google as part of it’s search results. - API
Application Programming Interface. - Cache
A copy of web pages stored within a search engine’s database. - Cloaking
A technique that shows keyword stuffed apges to a search engine, but a real page to a human user. - Cost per Thousand
The cost for each thousand impressions of your ad. - CPC (Cost Per Click)
The amount it will cost each time a user selects your phrase or keyword. - Crawler
A bot from a search engine that reads the text found on a website in order to determine what the website is about. - CTR (Click Through Rate)
The value associated to the amount of times a paid ad is viewed. - Google
Currently, the world’s #1 search engine. - Google AdWords
Google’s PPC program. - Google Bombing
A technique where using the same text anchor links, many people link to a certain page, usually of irrelevant content. - GoogleBot
The spider that performs a deep crawl of your site. - Googlebowling
To nudge a competitor from the serps.
