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SEO GLOSSARY

  • Adwords
    Google’s – Cost Per Click (CPC) based advertising system.
  • AlltheWebSecond Tier search engine.
  • ALT Text
    The text that appears when you put your mouse on top of an image or a picture.
  • AltaVista
    Used to be the #1 search engine until Google came along.
  • Anchor Text
    Also known as Link Text, the clickable text of a hyperlink.
  • AOL
    America On-Line – Great for novice users, uses Google as part of it’s search results.
  • API
    Application Programming Interface.
  • Cache
    A copy of web pages stored within a search engine’s database.
  • Cloaking
    A technique that shows keyword stuffed apges to a search engine, but a real page to a human user.
  • Cost per Thousand
    The cost for each thousand impressions of your ad.
  • CPC (Cost Per Click)
    The amount it will cost each time a user selects your phrase or keyword.
  • Crawler
    A bot from a search engine that reads the text found on a website in order to determine what the website is about.
  • CTR (Click Through Rate)
    The value associated to the amount of times a paid ad is viewed.
  • Google
    Currently, the world’s #1 search engine.
  • Google AdWords
    Google’s PPC program.
  • Google Bombing
    A technique where using the same text anchor links, many people link to a certain page, usually of irrelevant content.
  • GoogleBot
    The spider that performs a deep crawl of your site.
  • Googlebowling
    To nudge a competitor from the serps.