Best Seo Articles India

Google Caffeine Algorithm Update January 25, 2010

Watch Video of Interview with Webpronews.com and Matt Cutts, Software Engineer, Google INC.

Google Caffeine was big news when it was first announced back in August. No doubt it’s going to be even bigger news when the update goes live. The question is whether this is going to be good news for your site?

The next-generation search infrastructure [codename Caffeine] that will be replacing current Google is supposed to be better in every way. Caffeine will be faster. It will index more pages. It will be more accurate and will serve better, more relevant results. This new architecture appears to include crawling, indexing, and ranking changes. For the first time, Google isn’t simply incorporating these changes into their existing infrastructure or replacing it.

If you are unfamiliar with Caffeine, it is an algorithm update that Google announced in the summer. Upon the announcement, Google’s Matt Cutts said, “The Caffeine update isn’t about making some UI changes here or there. Currently, even power users won’t notice much of a difference at all. This update is primarily under the hood: we’re rewriting the foundation of some of our infrastructure.”