Google once again aims to save online publishing, this time with an initiative called Accelerated Mobile Pages (AMP) that aspires to reduce load time for mobile Web content.
Just like we have an “App Indexing API” ranking boost, an “HTTPS ranking boost”, “a mobile friendly ranking boost” and other Google ranking boosts, Google implied just before few days, they may give pages created using their Accelerated Mobile Pages (AMP) technology a ranking boost in the future.
AMP is also about ads. Google says it’s about content, but it describes content as something that includes ads. “If content is fast, flexible and beautiful, including compelling and effective ads, we can preserve the open web publishing model as well as the revenue streams so important to the sustainability of quality publishing,”
Google also announced that AMP pages will come to Google search as early as late February 2016. Google said, “Google will begin sending traffic to AMP pages in Google Search as early as late February, 2016.”
AMP also relies on caching, storing digital assets on geographically dispersed servers to ensure rapid delivery.
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