Facebook’s ‘Explore’ Feed May Improve Pages’ Organic Reach on Desktop

Facebook has rolled out a possible solution for improving the organic reach of posts published by pages on the desktop site.

Over the past several years, Facebook has become notorious for stifling the organic reach of content published by pages.

From prioritizing paid posts, to giving more weight to posts from friends and family, Facebook has made it difficult for pages to extend their reach without coughing up advertising dollars.

Facebook’s Explore feed is designed to change that. Within the Explore feed you will find posts from pages you don’t follow, which would be unlikely to show up in your news feed otherwise.

Posts that are curated in the Explore feed have been selected based on your interests, so it’s not as though you’ll find something in there that is completely out of left field.

Facebook describes it as:

”… a complimentary feed of popular articles, videos, and photos, automatically customized for each person based on content that might be interesting to them.”

Another thing users may appreciate about the Explore feed is that it doesn’t contain any ads (for now). Of course, pages may appreciate this as well since there is no pay-to-play element of the Explore feed.

Facebook’s Explore feed has been available within its mobile app since this summer. So if you have used it before you know what to expect from the desktop version.

Source: searchenginejournal.com

Google Search Algorithm & Ranking Update Brewing?

Over the past 24-48 hours there has been an uptick in chatter across social media, the SEO communities and the forum threads around Google ranking and search results shifts. In fact, it has been pretty volatile over the past couple of months based on our reporting. But there seems to have been something going on, maybe a test, maybe the beginnings of a roll out in the past day or so.

Read more here: https://www.seroundtable.com/google-search-algorithm-ranking-update-brewing-24685.html

Source: seroundtable.com

Google Has Started The Mobile First Indexing, For Some Sites At Least

It has been just shy a year since Google first announced their mobile first index initiative, where they would crawl the web from a mobile perspective first. Well, it seems Google has started, at least on a really limited basis, to start indexing some sites from a mobile first view.

John Mueller from Google, after a bit of arm twisting, somewhat confirmed it yesterday in a webmaster hangout. “It’s possible that for individual sites we were kind of already indexing the mobile version but it’s probably like a really small number,” John said. John Mueller added ” I wouldn’t see that as saying like we’ve started with this but it’s more kind of still in the experimental stage,” which is his way of saying – no, we didn’t not officially officially start the mobile first indexing.

But it is out in the wild and over the past week or so many tools and webmasters have taken notice to major mobile ranking shifts in Google. We know Google plans on rolling this out slowly, in batches of sites, as to make sure the search results don’t shuffle too much.

Source: seroundtable.com