Facebook Brings Food Ordering to Its Mobile App

Facebook is introducing the ability to order food with its mobile app for users in the US.

Food can be ordered for either takeout or delivery from local establishments without having to leave the Facebook app.

”People already go to Facebook to figure out what to eat by reading about nearby restaurants, and seeing what their friends say about them. So, we’re making it even easier.”

In order to facilitate food orders through its mobile app, Facebook is utilizing the services of third parties such as EatStreet, Delivery.com, DoorDash, ChowNow, Zuppler, Slice and Olo.

Facebook is also using the food ordering services offered by popular chains such as Jack in the Box, Five Guys, Papa John’s, Wingstop, TGI Friday’s, Denny’s, El Pollo Loco, Chipotle, Jimmy John’s, and Panera.

With the ability to both discover new restaurants, and read what people have to say about them, Facebook is an ideal platform for placing food orders.

Not sure where to start? Navigate to the ‘Explore’ menu and visit the ‘Order Food’ section. Here you will be able to browse nearby restaurants and easily place an order by tapping on the ‘Start Order’ button.

Article and image Source: searchenginejournal.com

Facebook’s ‘Explore’ Feed May Improve Pages’ Organic Reach on Desktop

Facebook has rolled out a possible solution for improving the organic reach of posts published by pages on the desktop site.

Over the past several years, Facebook has become notorious for stifling the organic reach of content published by pages.

From prioritizing paid posts, to giving more weight to posts from friends and family, Facebook has made it difficult for pages to extend their reach without coughing up advertising dollars.

Facebook’s Explore feed is designed to change that. Within the Explore feed you will find posts from pages you don’t follow, which would be unlikely to show up in your news feed otherwise.

Posts that are curated in the Explore feed have been selected based on your interests, so it’s not as though you’ll find something in there that is completely out of left field.

Facebook describes it as:

”… a complimentary feed of popular articles, videos, and photos, automatically customized for each person based on content that might be interesting to them.”

Another thing users may appreciate about the Explore feed is that it doesn’t contain any ads (for now). Of course, pages may appreciate this as well since there is no pay-to-play element of the Explore feed.

Facebook’s Explore feed has been available within its mobile app since this summer. So if you have used it before you know what to expect from the desktop version.

Source: searchenginejournal.com

Google Penguin 2.1 – How to recover it?

 Google has been released its spam fighting algorithm on 4th October’13, named as “Google Penguin 2.1. Search Engine Experts believe that this update has been hampered only few percent queries searched by users. As per this update, Google wants only more reachable and easier to locate websites for the Users.

But the question is that how can websites avoid a Penguin penalty?

And the some answers come in my mind are following…

• Basically we have to focus on making the site is more usable for your visitors.
• Syndicate your blog’s content.
• Publish some user friendly unique videos to YouTube.
• Distribute your content on only high quality PR websites .
• Write useful guest blogs without any keyword stuffing

What should you do if you have been penalized by Penguin 2.1:

• Identify the Problem and realize your mistakes which you have done for your website.
• Always remember that Google is just looking for you to do what’s best for your users. If you are publishing or providing only the user friendly content to the users then there is no problem but if you are working only for search engines then is not good for your websites.
• If your traffic is going down after October then your website is 100 % affected by this update and you have to rectify the problem.
• If you have received the “Manual spam” in Google webmaster tool than it is the Alert of your ranking drops and that means your site is affected by penguin 2.1 update.

Google Penguin has no tolerance for what it considers an over-optimized website. So optimize your website as per latest Google Quality guidelines and focus only the Users not for the ranking. If your site will gain the visitors then your website will rank automatically.

Guerrilla Marketing Program – How to Run?

Here I want to suggest some tips on configuring up and executing a successful Guerrilla Marketing program. We can use Guerrilla Marketing to increase the visitors for our online businesses. Here I want to discuss some steps which would be helpful to increase the online customers and increase the revenue.

1. Be relevant – Your website should be more relevant to the theme. If you have theme related content then you will be the Best. Basically think about your audience, get inside their heads. Think about what they like, and then you’ve got them.
2. Be where your audience is – If you understand your audience, understand their buying habits, understand where they like to be, and when you can have confidence that you guerrilla efforts will get in your audience’s hands.
3. Call to action – Present your target audience with a hook, involve them in the game, and then you can track how they respond.
4. Make your packages creative – Your Packages should be attractive and according to customer understanding.
5. Show your work – You should show your work to the customers. You can show the client portfolio, company brochure etc.
6. Keep patience – Patience is very necessary to run a marketing program because they don’t give any instant results. So i would like to suggest that please keep patience.

If you have a great to-market approach, your audience will have no choice but to look, listen and absorb. Think about your target audience. Knowing their behavior will allow you to know the when that makes your campaign a wow. We know you’re in business to make money, not spend it. After all, that’s why you started your business! Any smart business owner is constantly looking for new markets with new prospective customers to reach. Why waste time and money by reaching those who have no need of your product or services? Wouldn’t you agree that your time and money can be better invested by modifying your marketing to reach more likely potential customers?

THAT’S WHAT GUERRILLA MARKETING PROGRAM CAN DO FOR YOU!!!

Why Pay-per-call?

Pay Per Call is an advertising service that connects search consumers with your business by phone. Pay-Per-Call is a New avenue for Search Marketers in the internet marketing era. Pay-per-call is a concept similar to pay-per-click (PPC) advertising which is the dominant form of advertising on the internet. Pay Per Call can help grow your business by driving phone leads directly from the Internet and mobile phones—whether or not you have a website.

Pay-per-click is fine for promoting Web sales, but pay-per-call offers an alternative for companies without transactional sites. Pay-per-call works on auction pricing and encourages consumers to call instead of click. Pay Per Call enables consumers to find your business via ads that appear in search results on search engines and directories.

How does Pay Per Call work?

Pay Per Call works similarly to click-based advertising, except that it drives phone leads to your business, rather than clicks to an e-commerce website. Like click-based advertising, Pay Per Call enables you to:

* Easily sign up as an advertiser and create ads,
* Bid for prominence in search results, and
* Manage budgets and accounts.

Google took the next step for AdWords this past Wednesday with pay-per-call. The industries where this will have the most immediate impact are your traditional businesses that really prefer the consultative sale over the telephone.
Google’s Pay-per-call model is simple. When you do a search, you may get some AdWords results that offer up a green telephone logo. You will also see a box to type in your phone number. Within a few minutes, your phone should ring and you will have the opportunity to talk to a sales rep from that company.

Where will my Pay Per Call ads appear?

Your ads will be display on the following search engines:

AOL Yellow pages
Locol.com
Marchex
Google Pay per call
Infospace yellow pages