Why Pay-per-call?

Pay Per Call is an advertising service that connects search consumers with your business by phone. Pay-Per-Call is a New avenue for Search Marketers in the internet marketing era. Pay-per-call is a concept similar to pay-per-click (PPC) advertising which is the dominant form of advertising on the internet. Pay Per Call can help grow your business by driving phone leads directly from the Internet and mobile phones—whether or not you have a website.

Pay-per-click is fine for promoting Web sales, but pay-per-call offers an alternative for companies without transactional sites. Pay-per-call works on auction pricing and encourages consumers to call instead of click. Pay Per Call enables consumers to find your business via ads that appear in search results on search engines and directories.

How does Pay Per Call work?

Pay Per Call works similarly to click-based advertising, except that it drives phone leads to your business, rather than clicks to an e-commerce website. Like click-based advertising, Pay Per Call enables you to:

* Easily sign up as an advertiser and create ads,
* Bid for prominence in search results, and
* Manage budgets and accounts.

Google took the next step for AdWords this past Wednesday with pay-per-call. The industries where this will have the most immediate impact are your traditional businesses that really prefer the consultative sale over the telephone.
Google’s Pay-per-call model is simple. When you do a search, you may get some AdWords results that offer up a green telephone logo. You will also see a box to type in your phone number. Within a few minutes, your phone should ring and you will have the opportunity to talk to a sales rep from that company.

Where will my Pay Per Call ads appear?

Your ads will be display on the following search engines:

AOL Yellow pages
Locol.com
Marchex
Google Pay per call
Infospace yellow pages

Pay Per Click Advertising

Pay Per Click Advertising : Pay per click (PPC) is an advertising technique used on websites, advertising networks, and search engines. Pay per click advertising is still one of the quickest and effective ways of promoting your business online. Pay-per-click advertising (PPC) allows your business to advertise on the pages served by search engines when a user searches for a specific keyword or word Phrase – placing your business in front of people actively searching for your products or services. PPC is also the part of the search engine business that has provided the exceptional financial growth for the likes of Google and Yahoo. PPC can be an immensely powerful and cost-effective advertising tool. All major search engines now use some form of pay-per-click listings, enabling businesses to take advantage of a unique online marketing opportunity. Consumer use of search engines to locate information on products, find local businesses and buy from vendors has never been greater – and is growing daily.

The PPC service consists of designing and maintaining online marketing campaigns to encourage the maximum level of traffic to your web page, while restricting outlay to only leads from genuinely interested customers.

Pay Per Click Advertising and Search engine marketing is without a doubt the most important form of online marketing today. Being highly visible to prospective customers for a specific search query is the strongest way to draw in qualified visitors. It’s the very reason why Pay Per Click Advertising is the fastest-growing form of advertising today.