Boost Your Ads With Google AdWords Callout Extensions

Google has declared a new AdWords extension named as Callout extensions.

Through Callout extensions, you can include additional text with your search ads that highlight specific information about your products, services and business too. Callouts will appear in ads at the top and bottom only of the Google search results. It will not show on the right side ads. You can add the callout action which can attract the visitors at the time of campaign creation. Now you can boost your ads better with this callout extension.

When you add callouts, people can immediately identify that your business provides services like free shipping, 24-hour customer service, or price matching.

Here you can see an example:  

Note:

• You will need to create a minimum of two callouts per account, campaign, or ad group for your ad to be eligible to show with callouts.

• Keep in mind that this feature is for these campaign types only:

  • “Search Network with Display Select”
  • “Search Network only”